Amazon is an excellent channel to reach millions of customers
It allows just about any small business to sell on its colossal eCommerce store, offering potentially an instant increase in sales and reach of new customers.
Using FBA (Fulfilment by Amazon), makes the process even easier. You sell it - Amazon sends it. However FBA lacks flexibility. They have packaging prep requirements for products sellers to ship to and store in Amazon fulfilment centres. Failure to comply with FBA product preparation may result in rejection, disposal, or return of inventory, as well as charges for noncompliance at the fulfilment centre.